No templates. No plugins. No surprises.
Custom web development
Your business is not a template — your website should not be one either. I build custom websites with only the code you actually need: far faster than a plugin-heavy WordPress, more secure, and ready to grow with you. Already have a site? I migrate it without losing your rankings.
Does any of this sound familiar?
These are the problems I hear most from template and page-builder websites.
“My website takes forever to load”
Every plugin, multipurpose theme and visual builder adds weight. Visitors wait 3 seconds and leave; Google measures it and ranks you lower. Speed is not a technical luxury — it is revenue.
“My website got hacked”
Most attacks are not aimed at you: they target that outdated plugin used by 500,000 other sites. Fewer third-party parts means a dramatically smaller attack surface.
“An update broke everything”
The classic Tuesday night: one plugin updates, clashes with another, the site goes down. On a custom build, updates are planned, tested and never depend on strangers.
“The template won't do it”
You wanted one specific thing — a configurator, a search tool, a special booking flow — and the answer is always “the theme doesn't support it”. Custom-built, the limit is your business, not the theme.
“It looks like someone else's site”
Same template, same sections, same stock photos as your competitors. A custom website is designed from your brand and the way you sell — not from a theme catalogue.
“I pay a dozen subscriptions”
A premium plugin here, an add-on there, yearly licences that keep getting pricier... A custom build removes most of those fees: the code is yours, forever.
The difference shows (and can be measured)
Approximate first load on mobile. The animation runs at real scale — it speaks for itself.
Market-typical ranges for first load on mobile; every project is measured with real data (Core Web Vitals) before and after.
What a custom build guarantees you
Five concrete commitments — not brochure promises.
Real-world speed, not lab-test speed
No plugin layers, no multipurpose themes: only the code your website needs. That means sub-second loads, better Core Web Vitals and a direct advantage on Google over slower competitors.
Security built in, not patched on
The vast majority of hacked websites fall through vulnerable plugins and standard admin panels that bots attack at scale. A custom build shrinks the attack surface to a minimum: SSL, automatic backups, monitoring and protected access from day one.
WordPress migration without losing SEO
Already have a site and worried about losing what you have earned on Google? I migrate content and URLs with carefully mapped 301 redirects, preserve titles and metadata, and validate everything in Search Console. It is the same method behind my real projects — done right, a migration usually ends up improving rankings.
Updates without the fear
No more crossing fingers whenever something auto-updates. Maintenance is planned: security updates tested before going live, daily backups, and monitoring that alerts me before you notice anything.
The code is yours and grows with you
No yearly template licences or premium plugins with rising prices. The code belongs to you, is documented, and is ready for the next phase: a business website today, online bookings tomorrow, a client area after that. I work with consolidated professional frameworks (Laravel, Ruby on Rails) — the same technical foundation behind platforms like GitHub or Shopify, put to work for your business.
What if custom is not for you?
Straight answer: not every project needs it.
Custom is right for you if...
Your website is a key piece of your business: it wins clients, sells or runs processes. You need maximum speed, features of your own (bookings, private areas, integrations), or you come from a WordPress that has become slow, limited or insecure.
WordPress is right for you if...
You need a professional website on a tighter budget without complex features. In that case I will say so openly and we will build it with well-optimised WordPress development and monthly maintenance. I would rather recommend what is right than sell you what is expensive.
Custom builds already in production
Real projects developed from scratch — no templates involved.
More sites I have built that run today
How we work together
A clear process from start to finish, with a single point of contact: me.
30-minute call
You tell me about your business and goals. If you come from an existing site, I analyse it before the call: speed, SEO and weak points.
Fixed quote in 24h
In writing, with deliverables, timeline and everything included. No small print, no “extras” halfway through.
Design and development
Design built from your brand and custom development with partial deliveries: you see real progress, not pretty mock-ups.
Launch and continuous improvement
SEO migration where needed, measurement with real data and ongoing maintenance. Your website stays watched over, not abandoned.
How pricing works
Every project is priced by scope: pages, features, integrations, and deadlines. No inflated agency rates, no mid-project surprises.
After a 30-minute call, you get a fixed written quote within 24 hours, with deliverables and a timeline.
I take on a limited number of projects per year. I look for clients who want a long-term technical partner, not the lowest bid.
Custom web development FAQ
How much does a custom website cost?
It depends on the scope: number of pages, features (bookings, payments, client areas), integrations and languages. No inflated agency rates and no surprises: after a 30-minute call you get a fixed written quote within 24 hours, with deliverables and a timeline.
What is the difference between a custom website and WordPress?
A custom website is built with only the code your business needs: no generic templates and no stack of third-party plugins. The result is a much faster site, a far smaller attack surface, and nothing breaking every time a plugin updates itself. WordPress is still a good fit for tighter budgets — I work with it too.
Will I be able to edit the content myself?
Yes. The custom websites I deliver include a simple editing panel for texts, images, blog posts and service pages. No code involved, and a training session is included.
I already have a WordPress site. Can I migrate without losing rankings?
Yes — it is one of the migrations I do most often. Content and URLs are migrated with carefully mapped 301 redirects, titles and metadata are preserved, and everything is validated in Google Search Console. Done properly, a migration does not lose SEO: thanks to the speed gains it usually improves it.
What technology do you use? Do I need to understand it?
You do not need to understand it — that is the point: I take care of it. I work with consolidated professional frameworks (Laravel, Ruby on Rails), the same technical foundation behind platforms like GitHub, Shopify or Airbnb. What you notice is the outcome: speed, stability and zero headaches.
Who handles maintenance and updates?
I do. With no third-party plugins to depend on, maintenance becomes predictable: planned security updates, automatic backups and monitoring. Your website does not break on a Tuesday night because something auto-updated.
How long does a custom website take to build?
A custom business website usually takes 4 to 8 weeks depending on scope. Projects with complex features (bookings, client areas, integrations) are planned in phases. The exact timeline is fixed in writing in the quote.
What if my budget is not enough for a custom build?
I will tell you honestly on the first call. If your project fits WordPress better because of budget or deadlines, I will propose exactly that: I also build and maintain WordPress sites. I would rather recommend what is right than sell you what is expensive.
Client Testimonials
What clients say about working with me
Juan Carlos
e-Commerce - TapacontadorDesde el inicio, trabajar con Adrian ha transformado nuestro negocio. Gracias a su habilidad, tapacontador.com se lanzó con éxito y rápidamente alcanzó ventas notables. Construyó nuestro sitio en PrestaShop, simplificando procesos complejos.
Benjamin Selma
Momentum CEOHe treated the project like it was his own, from the start the approach was very professional. Adrian is a very knowledgeable professional that will go above and beyond for your projects.
Belén Calafell
Directora de castingsLlevo trabajando muchos años con él, y no lo cambio por nadie. Siempre contesta las consultas al momento, siempre disponible. Solucionador sería la palabra que más lo define.
Metricgram
CO-FOUNDERUn trabajo excepcional. Consiguió lo que muchos equipos no consiguen, una aplicación robusta con muchas funcionalidades complejas, y lo más importante, con un código limpio, centralizado y escalable.
Jordi Hernández
Director GimnasioEn poco tiempo nos hizo un rebranding de toda nuestra web, nos ayuda mes a mes en la inserción de contenido, no falla nunca, y tras su paso ahorramos más de 200€/año en alojamiento web.
Get a quote for your custom website
A website at the level
of your business?
Tell me what you need and I will tell you how I would build it. Fixed written quote in 24 hours, no strings attached.
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