Specialized in brands with a name of their own
Web design for artists and personal brands
When your name is your business, it can't live as a tenant in an Instagram profile. I design websites for artists, creators and professionals with a personal brand: a portfolio that loads fast, a calendar you update yourself, a press kit that closes bookings and SEO so that when someone searches your name, the first answer is you. It's the industry where I've stacked the most real cases: three live websites, one with more than five years of continuous maintenance.
What happens to a personal brand without its own website
If you live off your name, each of these pains has a direct cost.
Your career lives in a rented profile
Instagram decides who sees your work and can change the rules tomorrow. If your account gets closed or throttled, you disappear. Your own website is the only stage where you're in charge.
People search your name and you don't come up
Whoever wants to book you googles you first. If what appears is third parties, namesakes or an abandoned profile, someone else is making your first impression. Ranking for your own name is the bare minimum your brand should have locked in.
A link-in-bio page doesn't close bookings
The programmer, the producer or the serious client needs a bio, a dossier, high-quality photos, terms and a direct contact. A list of links doesn't convey professional level and doesn't answer their questions.
An outdated portfolio that takes forever to load
Heavy photos and videos that stall, work from three years ago, expired dates. A slow or stale portfolio drains your cachet right in front of the person about to pay you.
Ad campaigns with nowhere to land
Announcing a show, an exhibition or a launch and sending the traffic to an Instagram profile is burning money: without a dedicated landing page per event there's no measurable conversion and no tickets attributable to the campaign.
A template like a thousand others
Your value is a recognizable style. If your website is the same template as anyone's, your identity vanishes in the one place it should be strongest.
What a well-built personal brand website includes
What I deliver when I work with an artist or a professional with a name of their own.
A visual portfolio that loads in a blink
Photos and videos optimized without losing quality, galleries designed for mobile and a structure that shows your best work in the first five seconds.
A professional bio and press kit
Track record, downloadable dossier, high-resolution press photos and management contact details. Everything a booker or a journalist needs, without having to ask you for it.
A gig calendar you manage yourself
Upcoming shows, exhibitions or workshops editable by you in two clicks, with ticket links. Past dates archive themselves: the website never looks abandoned.
A landing page per event or city for your campaigns
Every show or launch gets its own optimized page, ready to receive Meta Ads or Google Ads traffic and convert it into measurable ticket sales. That's how I run the website of a touring comedian.
SEO for your artist name
Your own domain, Person schema, an optimized biography and a structure built so your name and your discipline ("your name + comedian", "your name + photographer") return you as the first result.
Your channels connected, and continuous maintenance
YouTube, Spotify, Instagram and ticketing integrated into the website, plus monthly maintenance that keeps it fast, secure and current. One of my websites in this industry has run like that for more than five years without a single serious incident.
Three real personal brand cases
Three names from different worlds — casting, comedy and a family business with a first and last name — with living websites that work for them.
Belen Calafell, casting director
A professional website with a full design overhaul and more than 5 years of continuous maintenance without a single serious incident. Express launch and migration to more affordable hosting.
Jorge Santini, touring comedian
Official website for his stage show, designed from scratch with an SEO focus and a landing page per show and city for Meta Ads campaigns. A gig calendar always up to date, on continuous maintenance.
Cristina Tol-2, a family brand with a personal name
Migration from a non-responsive website to a bilingual site with strong local SEO. The growth in online enquiries allowed the client to move to bigger premises.
How pricing works
Every project is priced by scope: pages, features, integrations, and deadlines. No inflated agency rates, no mid-project surprises.
After a 30-minute call, you get a fixed written quote within 24 hours, with deliverables and a timeline.
I take on a limited number of projects per year. I look for clients who want a long-term technical partner, not the lowest bid.
Frequently asked questions
How much does a website for an artist cost?
It depends on scope: a portfolio with a bio and contact is not the same as a website with a tour calendar, landing pages per event and integrated ticketing. Every project is priced individually: after a 30-minute call I send you a fixed written quote within 24 hours, with concrete deliverables and deadlines.
How long until the website is ready?
A personal brand portfolio with bio, work, calendar and contact is usually ready in 2-4 weeks. If there's a new visual identity, many galleries or ticketing integrations, the exact timeline is locked in the quote. I also do express launches when there's a fixed date, like a premiere.
Will I be able to update the calendar and portfolio myself?
Yes, that's the whole idea. The website is delivered on WordPress with a visual editor and a training session: adding a date, uploading photos of new work or changing your bio takes you minutes, without depending on anyone or paying per change.
How do I rank first when people search my name?
With your own domain carrying your name, Person schema, a well-structured biography and content Google can associate with you and your discipline. Within a few weeks your website becomes the main result for your name, ahead of social networks, aggregators and third parties talking about you.
Can I sell tickets or merchandise from the website?
Yes. For tickets I integrate your ticketing platform into per-event landing pages, so every campaign has measurable conversion. For merchandise I can set up a light shop inside the website or a full e-commerce store if the volume justifies it.
I already have a big social audience — why do I need a website?
Precisely because of that: a social audience is rented, and the algorithm decides how much of it you see. The website turns that audience into assets of your own: rankings for your name, a mailing list, tickets sold with attribution and a press kit that professionalizes every booking. Social brings the attention; the website converts and protects it.
I work with lots of photos and video — won't the website be slow?
Not if it's done right. I optimize every image to modern formats like WebP with no visible loss, serve videos embedded from YouTube or Vimeo and apply lazy loading. The result is a visually powerful portfolio that opens fast even on mobile data.
Do you also build the landing pages for ad campaigns?
Yes. For touring artists or launches I create dedicated landing pages per event or city, optimized for Meta Ads or Google Ads traffic, with conversion tracking configured. It's the difference between "I ran a campaign" and knowing how many tickets each ad sold.
Other industries
Get a quote for your industry
Shall we talk about your project?
Tell me what you need and I'll tell you how I'd build it — fixed quote within 24 hours.
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