Cristina Tol-2

Cristina Tol-2 — WordPress site for awnings, technical blinds and aluminum carpentry in Terrassa

25+ yrs Client's track record

No → Yes Mobile responsive

CA + ES Native bilingual

Bigger shop Funded by online growth

The challenge: a 25-year-old SME with a 2010-era website

Cristina Tol-2 is a family business in Terrassa, Catalonia, with over 25 years manufacturing and installing awnings, technical blinds, aluminum carpentry and pool covers. The team and the finishes were excellent — local reputation confirmed it — but the website was over a decade old:

Not responsive. Broken on mobile, where most local-search traffic ("toldos Terrassa", "awnings Barcelona") actually arrives.
Local SEO essentially zero. No structure, no schema, no optimized images or meta tags. The site didn't appear for the obvious sector queries in its own area.
Impossible for Cristina to update herself. Any small change required a developer — so content aged fast.
No clean Catalan / Spanish separation. Languages mixed in the same pages, hurting visitor experience and indexing.

What I built

Migration to a modern WordPress with a clean editor Cristina can actually use. Any change to text, photo or product: she does it herself.
Fully responsive design. Mobile, tablet and desktop share the same experience. The service cards and contact form look great on an iPhone.
Serious local SEO: page structure optimized for "toldos Terrassa", "persianas Vallès", "aluminum carpentry Barcelona" and equivalents. LocalBusiness schema, address and hours surfaced for Google.
Native bilingual setup in Catalan and Spanish without cannibalizing SEO between languages.
Performance optimized: image optimization, lazy loading, server-side caching. Fast load even on the typical mobile connections in the Vallès area.
Real testimonials section — social credibility the previous site never used.

The result

Organic traffic and online inquiries grew, and that growth translated directly into sales. The most visible, tangible outcome: Cristina was able to move to a bigger shop in Terrassa to handle the increased demand — something the previous level of business couldn't afford.

For a local SME in a traditional sector, that's the result that matters: not vanity metrics, but physical business expansion funded by what's happening online.