Specialized in fitness businesses
Web design for gyms and fitness centers
Your gym fills up with members from the neighborhood, and the neighborhood now googles you before walking through your door. I design websites for gyms, CrossFit boxes and fitness studios: schedules always up to date, online member sign-up, integration with your booking app and local SEO so you show up when someone searches for a place to train in your city. And with digital costs under control: for my gym client near Barcelona I cut the digital bill by 80%.
The usual problems with a gym website
Every one of these costs you sign-ups, month after month.
The schedule lives in a PDF or a story
A prospect wants to know what time tomorrow's class is and finds a pixelated Instagram photo or a three-month-old PDF. If the schedule is hard to find, signing up is hard too.
You can only join at the front desk
The decision to start training is made on a Sunday night on the sofa. If there's no sign-up or trial-class button at that moment, by Monday the motivation has cooled and the sale is lost.
Invisible for "gym + your city"
When someone searches "gym in your city" or "crossfit near me", the chains and the aggregators show up. Without proper local SEO, the gym that appears gets the visit, the trial and the membership fee.
A website that doesn't smell like your gym
A template full of stock photos of perfect people in an American gym. Your community, your facilities and your real atmosphere are what sells: if the website doesn't show them, you look like just another gym.
Your whole presence depends on Instagram
Organic reach drops every year and the profile isn't yours: it's rented. Without your own website that ranks and converts, your entire acquisition depends on an algorithm you don't control.
Disproportionate digital costs
Platform fees, oversized hosting, maintenance that never happens... For a tight-margin business like a gym, overpaying for the website every month is throwing away membership fees.
What a well-built fitness website includes
What I deliver when I work with a gym, a box or a studio.
Schedules and classes always current
A clear timetable, readable on mobile and editable by you in two clicks: change a class, a coach or a time slot without calling anyone or touching code.
Online sign-ups and trial classes
A join or book-a-trial button on every page, with instant alerts to your email or WhatsApp. The Sunday-night prospect becomes the Monday member.
Integration with your booking app
I connect the website to the software you already use (Resasports, TrainingYM, WodBuster, Mindbody or similar) so bookings, class packs and membership payments flow without double admin.
Local SEO for your city
Optimization for "gym + city", "crossfit + city" and every activity you offer, a connected Google Business Profile, local business schema and a member review strategy.
A page per activity and clear pricing
Weightlifting, crossfit, yoga, personal training... each activity with its own page, schedule and call to action. And membership prices visible: hiding them only breeds distrust.
Real branding and contained costs
Design built on your photos, your community and your identity (rebranding included if needed), on hosting sized to what you actually need. The website should pay for itself with the sign-ups it brings, not be another fixed cost.
A real case: a weightlifting gym near Barcelona
Club de Pesas Terrassa, a weightlifting gym with years of history, needed a rebrand and to stop overpaying for its digital presence.
How pricing works
Every project is priced by scope: pages, features, integrations, and deadlines. No inflated agency rates, no mid-project surprises.
After a 30-minute call, you get a fixed written quote within 24 hours, with deliverables and a timeline.
I take on a limited number of projects per year. I look for clients who want a long-term technical partner, not the lowest bid.
Frequently asked questions
How much does a website for a gym cost?
It depends on what your gym needs: a presentation site with schedules is not the same as one with online sign-ups, a payment gateway and integration with your booking software. Every project is priced individually: after a 30-minute call I send you a fixed written quote within 24 hours, with deliverables and deadlines.
How long does a fitness center website take?
A gym website with schedules, activities, pricing and online sign-up is usually ready in 3-5 weeks. If there's a rebrand or booking-software integration, the exact timeline is locked in the quote before we start.
Will my members be able to book classes or join from the website?
Yes. If you already use a management app (Resasports, TrainingYM, WodBuster, Mindbody...), I integrate its bookings and sign-ups directly into the site. If you don't use any, I set up join and trial-class forms with instant alerts, and advise you on which management software fits your size.
Can I collect membership fees through the website?
Yes, in two ways: online payment with a gateway (card, or Bizum for Spanish clients) for class packs and joining fees, or direct debit managed from your membership software with the sign-up captured on the website. On the call we'll see which combination matches how you charge today.
How do I show up when someone searches for a gym in my city?
With local SEO: an optimized page per activity ("crossfit + city", "weightlifting + city"), a properly built Google Business Profile connected to the website, local business schema and reviews from real members. For a gym, appearing on that Google map is worth sign-ups every single month.
Will I be able to update schedules and prices myself?
Yes. The website is delivered on WordPress with a visual editor and a training session: changing a schedule, uploading event photos or adjusting a price takes you minutes, with no dependence on anyone.
I already have an old website — can you migrate it without losing what ranks?
Yes. Before touching anything I take inventory of the URLs that already bring visits, set up 301 redirects and keep the content that works. The goal is for the new website to add, never to lose the rankings you already have.
Does this also work for a CrossFit box, a yoga or pilates studio?
Yes. The approach is the same: clear schedules, online booking or sign-up, local SEO per activity and a brand that reflects your community. I've worked with weightlifting and strength gyms, and the acquisition mechanics are identical for a box, a yoga studio or a martial arts school.
Other industries
Get a quote for your industry
Shall we talk about your project?
Tell me what you need and I'll tell you how I'd build it — fixed quote within 24 hours.
Request a proposal