Jorge Santini Comedian

The challenge: a touring personal brand that has to sell tickets

Jorge Santini is one of the most recognized active stand-up comedians in Spain. His third show, "Érase una vez los 80", has been running for several seasons at TeatreNeu in Barcelona and Teatros Luchana in Madrid, plus a national tour. When the brief landed, the problem wasn't awareness — it was conversion:

• Lost search traffic. People were Googling "Jorge Santini tickets Cuenca", "Jorge Santini Madrid", "Érase una vez los 80 Barcelona" — and landing on third-party ticketing sites, not on his own.
• No clean destination for Meta Ads. Sending all Instagram traffic to the homepage dilutes CTR and pushes cost-per-ticket up. Each tour date needed its own landing page.
• A personal brand with a specific tone — eighties humor, warm, self-deprecating — that off-the-shelf WordPress themes simply don't carry.
• Constant date updates without needing a developer every time a show is added, sold out, or cancelled.

What I built

• WordPress site designed and built from scratch, with an editorial setup so he or his team can add tour dates and cities without touching code.
• One landing page per show / city, with copy focused on the specific date, social proof, show video, and a single CTA toward the ticket. Each landing is the direct destination of a Meta ad — better Quality Score, lower CPA.
• Intent-driven SEO: titles, H1s, Event and Performer schema, clean per-city slugs. So Google Search and Discover understand what's being sold and where.
• Curated Open Graph and Twitter Cards — clean previews on WhatsApp, Instagram and X, where the link is usually first encountered.
• Performance and Core Web Vitals: optimized images, font preconnect, lazy loading. Critical so ad budget isn't wasted on a slow landing.
• Ticketing integrations (Taquilla, in-house theater ticketers), respecting their deep links and tracking parameters.
• Bio, press kit and pro contact properly structured — for journalists, venue programmers and promoters who arrive looking for the dossier.

The result

The site became the central hub of his personal brand: SEO and Meta Ads coexist without cannibalizing each other, every show has its own landing, and cost-per-ticket on Instagram and Facebook campaigns dropped versus pointing ads at the generic home. Ads load fast, copy is aligned with the creative, the CTA is one.

I run it on an ongoing basis: dates added, past dates retired, videos updated, home tuned to the season. It's a site that doesn't go stale — because an active comedian's calendar shifts every week.

Some screenshots

Stack

Client website: www.jorgesantinicomico.com