Dosy2

The challenge: from traditional B2B to digital D2C

Dosy2 is a factory and woodworking shop specialized in nursery products that spent 25 years selling exclusively B2B, supplying retail stores directly. As e-commerce grew and digitally native brands squeezed the market, their wholesale orders shrank year after year.

They needed to open a direct-to-consumer channel without cannibalizing their existing retailer relationships — and with zero prior experience selling online.

What I built

• Custom PrestaShop store with a catalog designed for the end customer, not the distributor.
• Made-to-order product configurator: shoppers pick dimensions, finishes and materials before adding to cart.
• Spanish payment gateways: Redsys, Bizum, bank transfer. Non-negotiable for local conversion.
• Production sync: online orders flow straight into the workshop's manufacturing pipeline, no manual steps.
• Long-tail SEO targeting specific nursery-product searches.

Go-to-market strategy

• SEO + SEM combined to drive traffic and early conversions while organic rankings matured.
• Social media strategy built around the brand's own account.
• Ongoing analytics and CRO to iterate the conversion rate on real data.

The result

The store started producing consistent sales within its first year. Today it is a meaningful additional revenue stream for a company that hadn't touched an end customer in two decades. It keeps growing year over year — with no rebuild and no platform change ever needed.

Stack & integrations

Client website: www.dosy2.com

Is your business also making the jump from B2B to selling online? Have a look at my online store development service.