PrestaShop · Pricing

How Much Does a Custom PrestaShop Store Cost in 2026?

30 April 2026 · 10 min read · by Adrian Rojas Barrera

If you are evaluating launching a custom PrestaShop store or migrating from another platform, this is a realistic breakdown of what it costs in 2026 in the EU: fixed-price ranges, what is included at each tier, hidden recurring costs that many forget, and how to choose between a freelancer and an agency.

Price ranges in 2026

The three categories that cover 90% of PrestaShop projects with a senior freelance developer in 2026:

€4,500 – €6,000 — basic store. Catalog up to 100 products, professional theme adapted to your brand (no pixel-perfect Figma), standard gateways (Redsys, PayPal), 1-2 native shipping carriers. For sole traders and small SMEs that want to start selling online without over-engineering. 4-6 weeks.
€6,000 – €9,500 — standard store. Catalog up to 500 products, custom theme matching your identity, all Spanish gateways (Redsys, Bizum, PayPal, Stripe, SEPA), 3-5 carriers, formatted admin panel, client training. 6-10 weeks. Where most serious projects sit.
€9,500 – €15,000 — complex store. ERP synchronization, sector-specific custom modules, integrated marketplace (Amazon, eBay), multi-language with stock per country, B2B with role-based catalog. 10-14 weeks. For stores expecting six-figure revenue from year one.
€15,000+ — agency territory. Multi-vendor (multiple suppliers in one store), complex workflows, parallel teams. Above this, an agency or a freelancer with sub-contractor.

What is included in a €6,000 store

The most common range. Everything below is in the price without having to ask for it:

Catalog and categories structured for SEO. Up to 200 products with optimized images.
Professional theme adapted to your brand (logo, colors, fonts). Not a generic template, but not a pixel-perfect Figma either.
Spanish gateways: Redsys, Bizum, PayPal, transfer. Stripe optional for international customers.
Shipping: SEUR, GLS, MRW or Correos Express with real-time rates and tracking.
Simplified admin panel. You add products, edit text, manage orders in under 5 minutes per task.
Client training: 2-3 hours on a recorded video call so the team learns to operate it.
Migration from another platform if coming from WooCommerce, Shopify, or older PrestaShop (products, customers, URLs with 301 redirects).
Initial technical SEO: sitemap, robots, schema, meta tags, Core Web Vitals in green.

What pushes a store's cost up

Six factors push the price:

ERP synchronization. Holded, A3, SAP Business One or custom ERP. Adds €3,000-€6,000 depending on the ERP's documentation quality.
B2B with role-based catalog. Different prices per customer, minimum order, products hidden from some groups. €2,000-€4,000 extra.
Integrated marketplace. Amazon, eBay, Idealo. Real-time stock and order sync. €4,000-€7,000 extra.
Multi-language with independent stock per country. Not basic multi-language (that is included), but multi-store with separate catalog, pricing and stock per country. €2,000-€3,500.
Custom product configurator. Customer chooses dimensions, materials, and finishes before adding to cart. €2,500-€5,000.
Advanced fiscal compliance: Verifactu, SII, equivalence surcharge, IRPF retention on invoices. €1,500-€2,500.

Recurring costs nobody mentions

The store's price is not the total cost. You also have:

Professional hosting: €25-€80/month. CloudPanel, SiteGround or Webempresa with PHP-FPM and properly configured caching.
Monthly maintenance: from €290/month. Includes PrestaShop updates, modules, security patches, backups, monitoring and support.
Payment gateways: Redsys 0.3-0.9% + €0.15 per transaction. Stripe 1.4% + €0.25 (EU) or 2.9% + €0.30 (non-EU).
External services: Holded €19/month, Mailchimp €13/month, Sentry €26/month, etc. Typical total: €50-€150/month in services.
Marketing: SEM, social, content. Not development but without it the store doesn't sell.

Summary: budget €4,500-€15,000 initial investment + €400-€700/month recurring in hosting, maintenance and services.

PrestaShop, WooCommerce or Shopify: which to pick

Three questions decide it:

Selling mainly in Spain or EU? PrestaShop has the best native integration with Redsys, Bizum, SEUR, GLS, MRW and Spanish fiscal compliance. The most mature option for the local market.
Does your team already know WordPress? WooCommerce reuses that knowledge. But beyond 500 products or advanced features, WooCommerce gets heavier than PrestaShop.
Selling globally without complex Spanish fiscal requirements? Shopify wins on setup ease and maintenance, but charges per-sale fees and limits customization.

For a serious Spanish SME: PrestaShop is the answer 80% of the time.

How to budget realistically

Define real scope. How many products? Need ERP? B2B? Marketplace? Each "yes" jumps the price one tier.
Add 20% for in-flight adjustments. They always come up. Better to budget extra than ask for a top-up later.
Reserve €5,000-€8,500/year for recurring hosting, maintenance, services and basic SEM.
Don't spend more than 60% of your initial investment on the store itself. The rest is for marketing in the first 6-12 months — when a new store needs fuel.

Want a written quote for your specific case? I do free 30-minute scoping calls and send written quotes within 24 hours. More about my PrestaShop service.

Frequently asked questions

How much does it cost to launch a PrestaShop store in 2026?

A custom PrestaShop store from a senior freelance developer in Western Europe ranges from €4,500 (basic store with up to 100 products, professional theme and standard payment gateways) to €15,000 (complex store with custom modules, ERP synchronization, B2B or multi-language). Most projects fall between €6,000 and €9,500.

What is included in a €6,000 PrestaShop store?

A €6,000 store typically includes: catalog of up to 200 products, professional theme adapted to your brand (not a generic template), Spanish payment gateways (Redsys, Bizum, PayPal, transfer), shipping with SEUR/GLS/MRW, editor-friendly admin panel, client training, and content migration if you come from another platform. Live in 4-6 weeks.

What pushes a PrestaShop store above €12,000?

ERP synchronization (Holded, A3, SAP), B2B pricing rules with role-based catalog, integrated marketplace (Amazon, eBay), multi-store and multi-language with independent stock per country, custom product configurator, Spanish fiscal compliance (Verifactu, SII), and pixel-perfect design from custom Figma instead of professional theme adaptation.

PrestaShop, WooCommerce or Shopify — which should I pick?

For Spanish/EU markets with local payment gateways (Redsys, Bizum) and fiscal requirements (Verifactu, SII), PrestaShop is the most mature option. WooCommerce works if your team already knows WordPress. Shopify suits global stores without complex Spanish fiscal needs, but limits customization and charges per-sale fees.

How much does hosting and maintenance cost monthly?

Professional PrestaShop hosting: €25-€80/month (CloudPanel, SiteGround, Webempresa). Monthly maintenance from €290/month (includes updates, backups, monitoring, support). Payment gateways and external services (Stripe 1.4-2.9% per sale, Holded €19/month, etc.) extra.

How long until the store is live?

Basic store (€4,500-€6,000): 4-6 weeks from kickoff. Standard store (€6,000-€9,500): 6-10 weeks. Complex store with ERP/B2B (€10,000-€15,000): 10-14 weeks. Fixed deadline locked in the quote before starting — no surprises.

Can I migrate from WooCommerce or Shopify to PrestaShop?

Yes. Full migration includes products, customers, historical orders, URLs (with 301 redirects to preserve SEO) and content. Migration pack from €3,500 to €7,000 depending on data volume and custom field complexity. Live in 2-4 weeks.

Do I need an agency or is a freelancer enough?

For stores up to €25,000 total budget, a senior freelancer is 30-60% cheaper than an agency and usually delivers faster. Above €40,000 (multi-vendor, complex integrations, parallel teams) an agency makes sense for capacity and risk distribution.